SPONSOR FAQ

Benefits

Which virtual platform are you using?

• Delegates will navigate through the conference on a custom built platform hosted on the IT Revolution site. We will leverage various plug-in features and networking applications to achieve a seamless conference interface for the delegates.
  
• Similar to our in-person conference setting, Slack will be used for 1:1 chats, group communication and announcements
  

What will my booth look like?

• Each sponsor will receive a dedicated booth page accessible to all attendees, at any time throughout the conference. Once checked-in to the conference, delegates can easily navigate to your booth by visiting the ‘Expo Hall’ tab. We also encourage you to share your url with attendees through email, slack, social media, etc. to drive traffic to your booth. events.itrevolution.com/virtual-sponsor-COMPANY NAME
• Please reach out if you need us to resend and example booth page.
• You will have the ability to customize your booth page copy and button with one brand color.  Content on your page will include the following should you choose to participate…
  • About Us
    
    • Logo
      
    • Company Description
      
    • Social Media Links
      
  • Give-away: Allows attendees to submit their email address in exchange for digital give-away
    
  • Static or video ad embed
    
  • Connect with Us features
    
    • Headshots of your booth staff
      
    • Link to your DevOps slack channel
      
    • Link to your the video streaming platform of your choice to host demos and chat with interested delegates
      
    • Email address for delegates to contact you directly
      
  • Talk Details (BFF level only)
    
    • Speaker headshot
      
    • Session date, time, title and description
      
    • Link to the session page (should the delegate click on the link when the session is not live and page stating the date and time of the session will appear)
      
  • Passport Game Entry for delegate
    
    • Delegate enters email address to enter to win. Winners will be drawn at random on Day Three by IT Revolution. Sponsors to send prizes directly to the recipients within one month after the event.
      

How do delegates visit my booth?

• Once checked-in to the conference, delegates will seamlessly navigate to your booth by visiting the ‘Expo Hall’ tab found in the main navigation of the site and clicking on the link to your company's booth. Your booth page will have its own unique url. We encourage you to share your url with attendees through email, slack, social media, etc. to drive traffic to your booth. events.itrevolution.com/virtual-sponsor-COMPANY NAME
  
• The Expo Hall tab will feature each sponsor's logo, a short tagline and a hook line about booth features should you choose.
• Throughout the event, we will drive delegates to the Expo Hall leveraging main stage mentions and Slack chat using giveaways and gamification to motivate traffic.
• IT Revolution is significantly investing in gamification prizes to drive delegates to the sponsors’ booths.
  

How can I interact with delegates?

• Your page will feature a ‘Connect with Us’ section. This section will include headshots of your booth staff, a link to your DevOps slack channel, a link to the video streaming platform of your choice and an email address for delegates to communicate with you directly.
  
• Leverage your live video chat link to feature some or all of these interactions and market them.
  • Run Q&A sessions with team members/leadership from your organization
    
  • Offer raffles and giveaways
    
  • Run demos
    
  • Set up times for delegates to meet as a group or individually
    
  • Be open for drop-in times
    
  • Run games or other fun events to draw traffic
    
  • Other ideas? Feel free to run them by Molly or Ashley if other ideas arise.
    
• Use Slack to your advantage!!
  • Post in the “Sponsor” Slack channel (or your own channel) about events or happenings in your booth.
    
  • We encourage sponsors to submit thought provoking and industry-relevant questions that will be posted in the main DOES slack channel to solicit conversation for which you can participate and help move delegates to your booth. These questions are great entry points for sponsors to engage with delegates about the specific topic/questions related to your company.
    
• In an effort to engage participants on every level, we encourage sponsors to participate throughout DOES programming and events.
  • Keep your booth chat link staffed with knowledgeable and excited reps!
    
  • *Attend Main stage sessions
    
  • *Engage in 1:1 chat roulette during networking times
    
  • *Send representatives to attend Networking events such as BoF, Lean Coffee, Speakers Corner
    
  • *Unwind at our Happy Hours on night 1 and 2 and get to know attendees in a more informal setting
    
• *Must be a registered participant to attend

• Yes, Ashley Bernel will be your contact to escalate technical issues with your booth page or Slack should they arise.
  
• Virtual BFF level speakers will receive step by step instructions and technical requirements for their talk, a pre-event tech check and live green room support leading up to their talk should it be presented live.

Add-on Opportunities

What is the Sponsor VendorDome?

• The VendorDome allows attendees to evaluate varying solutions to problems or issues. Sponsors aka contenders will “battle” each other in areas of similar interest with a chosen topic of their choosing (i.e. Deployment Automation). 
• Interested contenders can ask other DOES London Virtual sponsors to battle with them or IT Revolution can help pair sponsors interested in joining the VendorDome. 
• Contenders will pre-record a 10-minute presentation consisting of a demo, customer stories, panel discussion, etc. Presentations will be aired back to back followed by a live 25-40 minute Q&A session hosted by the moderator.
• Contenders will choose an agreed upon moderator.
• VendorDome sessions will be held during lunch.

What are Virtual Happy Hours?

• Happy Hours are informal video chat gatherings hosted by sponsors and IT Revolution Authors. Delegates can also opt to join a no-host happy hour to connect with up to 6 other randomly selected delegates. Happy hours provide a great time to connect with delegates in a more informal setting to further connection.

• As a happy hour sponsor you will host a ZOOM room. Delegates will be able to seamlessly move from one happy hour conversation to the next. You will be able to host up to 49 delegates at one time in your room but we advise admitting up to 10 at a time to keep the conversation productive.  
• To join happy hours, delegates will navigate to the ‘Connect’ tab in the main navigation. This page will feature the what, when, how and where to access all networking activities including happy hour gatherings. Happy hour table links will also be posted in the happy hour Slack channel, sponsor booths and the agenda 
• IT Revolution will market your happy hour(s) with mentions of giveaways, topics and your high profile participants in the #general Slack channel. Slack posts will include a direct link join your ZOOM happy hour room.
• Sponsors should market their happy hour(s) by word of mouth from their booth, through Slack mentions, email messages and social media blasts before and during the event. We encourage sponsors to offer giveaways during their happy hour and have high profile attendees from your company in attendance.

How does the IT Revolution E-book Give-away & Author AMA sponsorship work?

• Sponsors will host an E-book giveaway on your main booth page and receive all lead information this give-away procures. All ebooks offered will be from recently published IT Revolution authors. Once a delegate downloads the book, the sponsor of that book will receive their lead information.
  
• Any branding in connection with that book sponsorship (on the conference platform, with the AMA, etc.) would feature the sponsor.
• Participating authors will host an  "Ask Me Anything" (AMA) session, sponsored by COMPANY NAME.The leads from these delegates that attend the AMA (in a Zoom room) will go to the sponsor of that book.
  

Privacy Policy/GDPR

What is the attendee consent language you'll be using for this event?

• Please see here for our privacy policy- https://itrevolution.com/privacy-policy/.
  
• Every attendee must consent to this when registering.
  **This consent is only extended to sponsors and is not be shared with anyone outside the sponsoring company**
  
• If you wish to include your own language you can do so by mentioning it in your presentation or on your first slide.
  

At what point is the attendee consent captured?

• The attendee consent will be captured at registration.
  
• If you wish to include your own language you can do so by mentioning it in your presentation or on your first slide.
  

Leads/Metrics

Which lead lists should I expect at the close of the event and what information will be given for each lead?

• All sponsors will receive a list  of leads they acquired from their speaking sessions, passport raffle game, and other lead generation opportunities included in their agreement.
  
• All Virtual BFF sponsors will receive a "connections" list with the contact information for all of the sponsors who match the sponsor's interest areas.
  
• Lead lists will include each delegate’s name, title, company, work address, country and email address.
  
• Where applicable, IT Revolution will deliver the leads in a password protected spreadsheet.
  

Virtual BFF sponsors please note, all leads generated by the digital give-away option on your booth page, will be collected by your company (not IT Revolution) on your own site. The give-away link on your booth page will route the delegate to the url of your choice to collect lead information and execute your offer.

Are leads collected for all speaking sessions?

• Leads are collected for all sponsored breakout sessions.
  
• No leads are collected for our plenary sessions.