October 13-15 (PDT)
Welcome to DevOps Enterprise Summit Las Vegas - Virtual!
Our goal is to make it one of the best programs we've ever done, using the virtual format to achieve things that cannot be done in a physical conference. This page contains all pertinent sponsorship information, deadlines and deliverables that will help to ensure that you successfully engage and interact with our unique DevOps Enterprise Summit audience.
We appreciate your partnership and look forward to working with you!
September 11 50% off discount codes are active
September 16 Virtual booth design & deliverables due
September 25 Recorded session due (VBFF only)
October 5 Join Slack (click to join)
October 5 Complete virtual booth chat demo
Conference schedule (click here)
Visit the conference homepage (click here)
Scheduled breaks & networking times *subject to change
Morning break: 10:55-11:25am PDT
Lunch: 12:25-1:25pm PDT
Networking time: 2:35- 3:35pm PDT
Afternoon break: 3:35-4:05pm PDT
Morning break: 10:35-11:05am PDT
Lunch: 12:35-1:35pm PDT
Networking time: 2:45- 3:45pm PDT
Afternoon break: 3:45- 4:15pm PDT
Morning break: 10:40-11:10am PDT
Lunch: 12:40-1:40pm PDT
Networking time: 2:50-3:50pm PDT
Afternoon break: 3:50-4:20pm PDT
Our recommended hours for having your staff available to talk to attendees: 10:35am-4:05pm PDT, during breaks, breakout sessions and networking time.
VIRTUAL BOOTH OVERVIEW
At DOES London - Virtual, sponsors who planned in advance and promoted heavily amongst their followers through social media, Slack, booth branding and video platform events, experienced heavy booth traffic and delegate engagement. Scheduled activities such as round table discussions, demos, lead team interviews, author AMAs, booth hosted raffles mentioned on social media feeds or via Slack, were some of the ways sponsor’s encouraged delegates to engage and participate.
Once checked in to the conference, delegates will seamlessly navigate to your booth by visiting the ‘Expo Hall’ tab found in the main navigation of the site. From there, delegates will click into your company's listing to enter your booth.
Your booth page will have its own unique URL. We encourage you to share your URL with attendees through email, Slack, social media, etc. to drive traffic to your booth. events.itrevolution.com/virtual-sponsor-COMPANYNAME.
Here you can find the 3 documents listed below to help you design your booth.
Wireframe & In-design Mock-ups
Booth Layout provided for inspiration and guidance.
Graphics Specs Sheet
Adobe Photoshop File (.psd)
Design and submit your graphic assets.
There will be a two-step submission process to complete your booth build. First, the graphic elements within the booth which entice attendees to click for further content and second, the content which will be displayed within a pop-up window once the user clicks.
Booth Structure/Graphics Elements
We have built your booth such that all graphics and their placement within the existing booth structures are customizable. In the layout wireframe provided, we have made suggestions on where to place your graphics related to benefits such as prize drawings, demos, collateral giveaways, Slack info, etc. but ultimately it is up to you to decide what placement within the existing structure best suits your brand.
Please keep in mind, the actual structures within your booth i.e. banners, tv monitor, collateral stand, etc. cannot be moved or altered.
Graphic design for your booth will likely require assistance from your marketing and creative teams. The Adobe Photoshop (.psd) file provided has a pre-made layout of which you can directly design and embed your desired graphics. Graphics within your booth should be creatively designed, using enticing language and CTA buttons, to encourage attendees to click and view the pop-up windows with further content. The content for your pop-up windows will be submitted via the google form provided below.
Once you have designed your booth graphics using the photoshop template, please send it back to Ashley Bernel in .PSD format labeled DOES20_LV_SponsorName.psd by September 16.
Pop-up Window Content
Each graphic element found in your booth will link to a pop-up window with further content related to the graphic. Pop-up windows can contain copy, links, photos, videos, etc. and will be framed in your brand colors. The content for your pop-up windows will be submitted via the google form provided below. Pop-up windows will be built by the IT Revolution team using the assets submitted in the google form.
The following deliverables are due via Google form to Ashley Bernel by September 16.
Booth Design: Pop-up Window Content
Brand Color: HEX # you would like used within your pop-up window.
INFO DESK - GENERAL COMPANY INFORMATION
VIDEO OR DEMO
You may provide a marketing video and/or pre-recorded demo. Additionally, if you choose to host live demos, please provide a demo schedule and appropriate Zoom links to join.
Up to 5 representatives from your organization who will be available via IM or video chat.
AREA OF INTEREST/HELP
Expand on what you can help attendees with, such as areas of interest, areas of struggle, etc.
Interest/Help Topics ex. 'Need help setting up automated testing?' (limit 3 in pop-up window)
PRIZE DRAWING OR GAME
Offer a raffle drawing or game from your booth to collect leads.
CONNECT WITH US: HAPPY HOUR/SLACK
LINK-TO OFFER (PREMIERE COLLATERAL OFFER)
COLLATERAL STAND (OTHER COLLATERAL OFFERS)
*Virtual BFF only, not available for Virtual Good Friend
ENGAGING WITH DELEGATES
Bringing value to our partners is of utmost importance to us. As such, IT Revolution has invested significantly in gamification prizes to drive delegates to sponsor booths and create fun and unique opportunities to engage with attendees. As we finalize our plans around gamification, we will provide details.
In an effort to engage participants on every level, we encourage sponsors to participate throughout all of the DOES programming and events for the full three days.
Keep your booth chat link staffed with knowledgeable and excited reps!
*Must be a registered participant to attend
Finally, we encourage our sponsors to tap into the strong Slack community that we have so diligently curated. Engage, engage, engage on Slack! Throughout all three days, we will post questions for delegates to spark conversation, debate and solutions. We strongly encourage you to staff your booth and your Slack channel with your rock-star reps! Send in your engagement questions ahead of time and take advantage of all that our Slack community has to offer.
Virtual BFF Sponsors receive 30 full conference passes. Virtual Good Friend Sponsors receive 15 full conference passes.
Complimentary Passes List
For your 30 Virtual BFF passes/ 15 Virtual Good Friend passes, you will have your team/invited guests use this direct sponsor registration path to register with your unique company code. If you have not yet received your code please email ashley[email protected]
As a partner, your company will also receive a unique 50% off discount code valid for 100 attendees. These can be distributed to your customers, shared via social media, email, etc. This promotion will be available for you to start sharing once deliverables are submitted on September 11th.
Sample social media text:
Planning to attend the DevOps Enterprise Summit Las Vegas- Virtual, but still haven't registered? Come visit us virtually, October 13-15. We're running a special 50% off promotion for the first <100 people> who use our special discount code- <Your Unique Code> at checkout. Register here.
If you have any questions about codes, please contact Ashley at [email protected]
We would love to help you market! Please provide something you’d like us to share through IT Revolution social media during the conference. (All submitted posts subject to IT Revolution approval)
Here you can find graphics/banners available for your use on social media.
FREQUENTLY ASKED QUESTIONS
Which virtual platform are you using?
Delegates will navigate through the conference on a custom built platform hosted on the IT Revolution site. We will leverage various plug-in features and networking applications to achieve a seamless conference interface for the delegates.
Similar to our in-person conference setting, Slack will be used for group communication and announcements
What will my booth look like?
Each sponsor will receive a dedicated booth page accessible to all attendees, at any time throughout the conference. Once checked in to the conference, delegates can easily navigate to your booth by visiting the ‘Expo Hall’ tab. We also encourage you to share your URL with attendees through email, Slack, social media, etc. to drive traffic to your booth: events.itrevolution.com/virtual-sponsor-COMPANY NAMEUsing the pre-made booth skin template we provide you (.PSD file), you, the sponsor, can design how your booth looks! Just like in-person events, you have control over the color-ways, graphics, typography, where certain deliverables live, etc.
We will provide you with a spec sheet listing out all the dimensions of each component of the skin template. Additionally, we will send out a mock-up demonstrating recommended placement for deliverable and design. However, feel free to showcase certain deliverables where you think they best fit your needs.
Please reach out if you need us to resend an example booth page.
You will have the ability to customize your booth page copy and button with one brand color. Content on your page will include the following should you choose to participate.
How will delegates visit my booth?
Once checked in to the conference, delegates will seamlessly navigate to your booth by visiting the ‘Expo Hall’ tab found in the main navigation of the site and clicking on the link to your company's booth. Your booth page will have its own unique URL. We encourage you to share your URL with attendees through email, Slack, social media, etc. to drive traffic to your booth: events.itrevolution.com/virtual-sponsor-COMPANY NAME
The Expo Hall tab will feature each sponsor's logo, a short tagline and a hook line about booth features should you choose.
Throughout the event, we will drive delegates to the Expo Hall leveraging main stage mentions and Slack chat using giveaways and gamification to motivate traffic.
IT Revolution is investing significantly in gamification prizes to drive delegates to the sponsors’ booths.
How can I interact with delegates?
Your page will feature a ‘Connect with Us’ section. This section will include headshots of your booth staff, a link to your DevOps Slack channel, a link to the video streaming platform of your choice and an email address for delegates to communicate with you directly.
Leverage your chat feature built into your booth page to interact and market.
Use Slack to your advantage!!
In an effort to engage participants on every level, we encourage sponsors to participate throughout DOES programming and events.
Must be a registered participant to attend
How have past DOES Virtual sponsors staffed their booths?
At DOES London - Virtual, sponsors felt the below staffing covered all areas of engagement/interactions with attendees.
How can I customize my Slack channel?
Your custom Slack channel name will appear in the DevOps Enterprise Summit channel list as shown in the image below.
Your channel name should include Company name and/or problem to solve. 75 character limit, THE SHORTER THE BETTER! e.g. ’xpo-YOUR-NAME-HERE’ or ‘xpo-YOUR-NAME-HERE-automated-testing’.
Provide an additional tagline for the channel header (optional)
Schedule a staff member to engage attendees on your channel
Your placement on the DevOps Enterprise Summit Channel list:
Will there be tech support during the event?
Yes, Ashley Bernel will be your contact to escalate technical issues with your booth page or Slack should they arise.
Virtual BFF level speakers will receive step by step instructions and technical requirements for their talk, a pre-event tech check and live green room support leading up to their talk should it be presented live.
How do the “Connections” work? (Virtual BFF only)
Molly will reach out to you in early October to get your 3-4 interest areas.
Molly will send you a list of your matching “connections” delegates approximately one week before the event, and the day before the event. We encourage you to set up invite these participants to events,meetings or set up times to connect during the event. Feel free to choose the type of outreach that works best for your team.
Virtual BFF sponsors will receive the traditional lead information as well as “problems” the delegate is attempting to work through.
Will we have access to the final cut of our recorded talk? (Virtual BFF only)
Yes, a downloadable version of your sponsor talk will be made available to you for distribution in your channels as you desire. IT Revolution will also be distributing your talk in their own channels.
What is the Sponsor VendorDome?
The VendorDome allows attendees to evaluate varying solutions to problems or issues. Sponsors aka contenders will “battle” each other in areas of similar interest with a chosen topic of their choosing (i.e. Deployment Automation).
Interested contenders can ask other DOES Las Vegas Virtual sponsors to battle with them or IT Revolution can help pair sponsors interested in joining the VendorDome.
Contenders will pre-record a 10-minute presentation consisting of a demo, customer stories, panel discussion, etc. Presentations will be aired back to back followed by a live 25-40 minute Q&A session hosted by the moderator.
Contenders will choose an agreed upon moderator.
VendorDome sessions will be held during lunch.
What are Virtual Happy Hours?
Happy Hours are informal video chat gatherings hosted by sponsors and IT Revolution Authors. Delegates can also opt to join a no-host Happy Hour to connect with up to 6 other randomly selected delegates. Happy Hours provide a great time to connect with delegates in a more informal setting to further connection.
As a Happy Hour sponsor you will host a Zoom room. Delegates will be able to seamlessly move from one Happy Hour conversation to the next. You will be able to host up to 49 delegates at one time in your room but we advise admitting up to 10 at a time to keep the conversation productive.
To join Happy Hours, delegates will navigate to the ‘Connect’ tab in the main navigation. This page will feature the what, when, how and where to access all networking activities including Happy Hour gatherings. Happy Hour table links will also be posted in the happy hour Slack channel, sponsor booths and the agenda.
IT Revolution will market your Happy Hour(s) with mentions of giveaways, topics and your high profile participants in the #general Slack channel. Slack posts will include a direct link join your Zoom Happy Hour room.
Sponsors should market their Happy Hour(s) by word of mouth from their booth, through Slack mentions, email messages and social media blasts before and during the event. We encourage sponsors to offer giveaways during their Happy Hour and have high profile attendees from your company in attendance.
How does the IT Revolution eBook Give-away & Author AMA sponsorship work?
Sponsors will host an eBook giveaway on your main booth page and receive all lead information this give away procures. All eBooks offered will be from recently published IT Revolution authors. Once a delegate downloads the eBook, the sponsor of that eBook will receive their lead information.
Any branding in connection with that eBook sponsorship (on the conference platform, with the AMA, etc.) would feature the sponsor.
Participating authors will host an "Ask Me Anything" (AMA) session, sponsored by COMPANY NAME. The leads from these delegates that attend the AMA (in a Zoom room) will go to the sponsor of that eBook.
What is the attendee consent language you'll be using for this event?
Every attendee must consent to this when registering.
**This consent is only extended to sponsors and is not be shared with anyone outside the sponsoring company**
If you wish to include your own language you can do so by mentioning it in your presentation or on your first slide.
At what point is the attendee consent captured?
The attendee consent will be captured at registration.
If you wish to include your own language you can do so by mentioning it in your presentation or on your first slide.
Which lead lists should I expect at the close of the event and what information will be given for each lead?
All sponsors will receive a list of leads they acquired from their speaking sessions, booth visits, and other lead generation opportunities included in their agreement.
All Virtual BFF sponsors will receive a "connections" list with the contact information for all of the sponsors who match the sponsor's interest areas.
Lead lists will include each delegate’s name, title, company, work address, country and email address.
Where applicable, IT Revolution will deliver the leads in a password protected spreadsheet.
Sponsors please note, all leads generated by the digital giveaway or raffle option on your booth page, will be collected by your company (not IT Revolution) on your own site. The give away link on your booth page will route the delegate to the URL of your choice to collect lead information and execute your offer.
Are leads collected for all speaking sessions?
Leads are collected for all sponsored breakout sessions.
No leads are collected for our plenary sessions.
SPONSOR CODE OF CONDUCT
IT Revolution is proud to foster the DevOps Enterprise community, which includes technology leaders from large complex organizations, and the vendors that support them. In a previous post-conference survey, many conference attendees remarked about how relevant the conference sponsors were and the great interactions that resulted from their interactions.
Over the years, we’ve had several reported instances of unwanted interactions between sponsors and attendees. We’ve worked with the programming committee to codify this Sponsor Code of Conduct, which has been adjusted for our current virtual format:
During the Summit